my two cents

The Word Doc Goes Live!

June 23rd, 2010

The Word Doc offers wonderful copy writing services, so should you ever be in need, keep them in the back of your mind. Working closely with Beverly Zibrak over at the Word Doc, we have successfully come up with a new brand, web design and website for the Word Doc organization. This site was built using WordPress as a content management system. For this project I created and implemented a custom theme to cater to the unique needs of the folks over at the Word Doc. Have a look The Word Doc!. Enjoy!

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Posted in IAmCaplan News, Web Design | No Comments »

Images to Replace Text

June 22nd, 2010

Web safe fonts are a huge limitation on web designers. With only a hand full of fonts to choose from, designers are disarmed of one of their most valuable tools, typography. Many designers/developers (myself included) try to walk around this issue by using images of typography instead of “live” text (text that is actually written in HTML). The catch here is of course that text displayed as an image is not search-able by engines like Google. Sure if you put an image in as an <img> tag you could set the alt attribute thus making it visible by Google, but it does not have the same efficacy. For example sticking the word phrase “community involvement” into a <h1> tag will have more SEO importance then sticking the same phrase into an <img> tag with the alt attribute of “community involvement”, even if that <img> tag is inside of an <h1> tag.

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Pumas of the Week

June 21st, 2010

Alright, so as promised I have a sick pair of Pumas to share. Thanks to those of you who sent me ideas and suggestions. We have a winner! Puma RS 100 Emergency Pack, turning heads everywhere (love the lightning bolt detail).

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Puma Hotness!

June 15th, 2010

So as you may have noticed, I have my “pumas of the month” displayed on my website. It was suggested to me that I also open up this forum for a puma of the week, or perhaps pumas of the day (should there be enough of a response). Thus I put this out to you to supply me with the hottest pumas you can find. The selected shoe will be displayed on Monday of course with shout outs to the finder of said hotness. Please email images of the pumas to me at ben@iamcaplan.com. I look forward to seeing what you find! Happy hunting :-)

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Julian Beever, an Artist and Preformer

June 11th, 2010

A buddy of mine sent me a link to one of those blogs with “amazing” pictures, which is where I discovered this incredible Julian Beever. Julian is a phenomenal artist! His murals and paintings show that he has skill, but his truly breathtaking pieces are are rendered as sidewalk art. Clearly his illustrations are a show worthy of viewing as Julian interacts with his creations as he creates them thus telling a story in the process. Julian does an amazing job playing with perspective to create some dizzying works of art and most of his masterpieces have a delightful sense of humor to them. As an artist myself, I am very impressed with sidewalk artists in that they no attachment to their works of art. They are really creating art just for but a moment of beauty. Julian Beever is really a fantastic artist and you should check out more of his works here!

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