Puma is making all sorts of effort to embrace the new Go Green mentality. In an attempt to reduce waste and break the mold, they have rethought the age old idea of the shoe box. Just think about how much paper goes into one of those boxes and stuffing those to maintain their shape. Sure this may mean a disaster area for frugal Puma shoppers at DSWs across the country, but I think that it is worth it! Plus the new “box” looks like a cute little tote that you could even use to carry groceries. Oh Puma, sigh…
For the full story check out their press release at http://about.puma.com/?p=1367.
Tags: Design, Go Green, Puma, What's Hot
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