Okay, I get this question from friends, colleagues and Clients all the time. “What should I put in my meta data and how can I use this to optimize my SEO?” Well here are my two cents on the matter… But first, what types of Meta tags can we use? There are of course the best know names, Keywords and Description names. But there are also the lesser know and lesser used Author, Copyright, and Robots names as well as a few others.

To get to the meat of it, most of the meta data does nothing! Some of it is just proper documentation (like copyright and author), while others can have have some effects (like description) and others still were once important players but are now deprecated (like keywords). (more…)