Swagger Wagon, is an ingeniously adverting campaign centered around the two gangsta-parents seen is this catchy hip hop video above. Aiming to make the least sexy and most “parent-esque” vehicle on the road (the minivan) seem more hip and fun, Toyota employed Saatchi & Saatchi LA to “get behind the wheel”. Marketing Toyota’s Sienna though the use of humor, these ads hit the spot and miraculously seem to make that mommy/daddy-wagon seem like a sexy gangsta beast, love it! Check out the Swagger Wagon YouTube Channel for more of the humorous videos and marketing.
Minivans Never Seemed so Cool
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