print design

These are a sampling of several of the logos and brands that I have developed. The needs of the companies have been vastly different and each logo answers a unique question, thus fulfilling a specific aim.

Challenge: The Jewish Labor Committee came to me in need of a revamped look for their brochure. In preparation for their annual Labor Seder, they wanted a marketing piece that increased interest and brought the event solidly into the 2010s.

Solution: To revamp the feel of the Labor Seder, I mixed traditional Jewish iconography with past Seder photography and current typography. These and the handle of the line work offset the traditional element. Mixed with the photography of the Seder and past labor rallies, and voila!

Challenge: Charged with the layout design on this monthly publication, Children’s Hospital Boston wanted this publication to reflect a corporate appearance while still being fun and appropriate for a children’s hospital.

Solution: Using a solid typographic and color scheme, I took the content provided to me and rendered several very successful issues of Children’s News.

Challenge: This local culture magazine needed a project manager to pull together the copy and the imagery and turn it into a full-fledged publication.

Solution: Trying to keep a young, hip and fun feel to the publication, I utilized a combination of imagery, typography and really cool content to make a stunning final product.

Challenge: This outdoor excursion magazine needed a project manager to pull together all the copy and imagery and steer it in the direction of a fully-formed and final publication.

Solution: Sizing up the content, I took the resources that I had and came up with this solution. Trying to keep an outdoorsy, fun and lively feel to the publication, I utilized a combination of the wonderful imagery, stunning typography and an atypical size format.

Challenge: A colleague who was interested in making a collection of Aesop’s Fabels came to me with this project. He wanted the classic tales to be told traditionally but have them viewed in a new light, while still being appropriate for a younger audience.

Solution: Confronted with this fun and interesting challenge, I decided to tackle this project with a different approach. Thinking of how I used to love using colored paper when I was younger and the awesome texture that it has, I decided to render this illustration out of cut construction paper. It was an instant hit!

Challenge: Smart Deposit required a promotional piece to display in lobbies that would increase interest in the Smart Deposit Kiosk. The poster had to feel both fun and welcoming to families.

Solution: To create some buzz around the Smart Deposit Kiosks, I created this poster that has a fresh, upbeat and fun feeling to it.

Challenge: This is a concept advertisement for Skyy Vodka, meant to appear in a women’s magazine like Glamour or Marie Claire. While Skyy Vodka normally advertises with a focus on men, the aim here was to focus on women and show how fun and cool Skyy Vodka is for them.

Solution: To hit the target market, I thought that using an illustrative style would be very effective. This allowed for exaggerated features and overly idealized body image. Many woman could easily picture themselves in this position "out with the girls" having a grad time.

Challenge: This project was a reflection of Puma’s move to a more dramatic color palette. I wanted to express the full range of color that Puma handles and the fun that they bring.

Solution: To make this point, I used a de-saturated older model of Pumas with this explosion of color coming from within. This told the visual story of the Puma brand bringing color to life. Combined with the catchy slogan, this made a successful marketing tool.

Challenge: The Computer Graphics Symposium in Washington DC, was in need of a promotional poster to increase interest in the 2004 conference. They wanted the poster to have intrigue, appeal and to be different from the traditional posters around town.

Solution: To give a unique feel to this poster, I immediately thought that the idea of a traditional collage would be a strong way to send this message. The juxtaposition of the medium with the content provided a strong statement, in a time when the digital field was rapidly growing. Mix this with a little type handling and you have one very happy client!

Challenge: Lionsgate was seeking a holiday promotional card with a "Boston twist" to publicize the 2008 release of The Spirit. As part of their effort, they contacted artists though out the US to make location relevant cards.

Solution: I referenced the original 1940’s comic and then added a recognizable slice of the Boston skyline and some of Boston’s infamous snow to create this design.

Challenge: Children’s Hospital Boston had a World Series trophy event for which they had a photo shoot with the trophy. With the hopes of speeding up the event, they sent visitors to a website to collect their photos and wanted a fun hand-out to explain this.

Solution: To play off the World Series idea, I designed this as a baseball card. Not only was this a fun keepsake, it also offered an enjoyable way to promote the hospital and increase awareness about the hospital through the "stats" on the back.

Challenge: After having designed the Smart Deposit Kiosk User Interface and developing the Smart Deposit Brand, the last piece in the puzzle was the actual kiosk. The folks over at Smart Deposit wanted the machine to reflect the Smart Deposit brand and be clearly identifiable.

Solution: Playing off the Smart Deposit color pallet and UI style, I designed this kiosk with prominently featured branding on the front and sides.

Challenge: InternCritics, a web start-up company came to me in need of a series of several dozen web avatars. They were hoping to have a variety of races, dress types/styles and genders. The avatars had to clearly express the professions style of dress and comfort level.

Solution: To tackle this challenge these were the first set of avatars that I developed. The unique style and crisp rendering made these avatars a huge success.

Challenge: Canon was in need of some demonstration pieces to show off the new functionality of their Cannon C1 printers. This piece was to be carried around to show as a test print by cannon sales people.

Solution: The ability of these LaserJet printers to print matte or gloss finish led me to this unique illustration. The piece was very well received and illustrated the printer’s capabilities flawlessly.

Challenge: Children’s Hospital Boston came to me in need of a mascot and visual voice for their "Who" campaign. Due to the characters increased visibility it had to be very kid friendly and also eye catching.

Solution: To answer Children’s Hospital Boston’s needs, I came up with this character illustration. The character was a huge success and was well received by the community.

Challenge: Children’s Hospital Boston needed an illustration for an article on parents talking to children about difficult topics for their publication "Dream". They wanted a traditional illustration that "fit the publication’s feel".

Solution: I created this illustration using traditional colored pencil medium. The scene captures the angst of a parent communicating a delicate topic. The client loved it!

Challenge: Over my time teaching, I have encountered several recurrent questions. In Photoshop this is usually something like "how do you create a realistic looking illustration" and in flash it is about animating a realistic illustration. So in an attempt to answer these questions, I created this illustration.

Solution: To tackle these questions I created this illustration from scratch using a combination of Illustrator and Photoshop. The plan was to then create a flash animation of this character to demonstrate a walk/run cycle (this part is still under development, stay tuned for updates).

This is an illustration that I made of the epic old English tale.

This political cartoon was created during the 2004 presidential election for a local paper.

Challenge: The Program for Jewish Civilization (PJC) at Georgetown University came to me in need of some illustrations to spice up their publication. Instead of just placing a photo of these individuals into their newsletter, they thought that it would add some refinement and interest to have hand-drawn illustrations.

Solution: To accommodate the PJC’s request, I used ink on Bristol board to give an editorial feel to the illustration.

Challenge: For this project, I was asked to create a technical illustration of this firearm.

One of a suite of six drawings, this piece examines the three basic levels of tissue, bone, muscle and skin, and how the facial appearance varies as a result of each. The entire collection was part of a thesis entitled An Artist in the Service of Science: A Study on Life and Death.

This study was part of my exploration as an artist in the service of science. By showing the side by side comparison of life and what supports it, this piece explains the facial topography that is seen by the world.

Challenge: This photo was provided to me in disrepair. The challenge here was to restore the photo back to good condition without distorting the image or its quality.

Challenge: This photo was provided to me with some very poor color balance. The challenge here was to correct for the color imbalance and maximize the potential of this photograph.